Category: "Websites"

Your Foundation: The Three Pillars of any on-line Strategy

Your Foundation: The Three Pillars of any on-line Strategy

unsplash-logoJulien Rocheblave

Maybe someone told you that you need a newsletter, or videos, or a blog or other things sounding even more exotic.

The truth is none of those will work without a solid foundation.

We'll start with the basics. Without these three in place, there simply is no on-line strategy.

These are like a heartbeat check. If you're not alive, there's no reason to start surgery.

  1. Your Web Site
  2. Your Social Presence
  3. Your Reviews

Your Web Site

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Money, Money, Money and Time

Money, Money, Money and Time

You are building a website to boost your legal practice. You want to talk with the Conversion Rate Optimization ("CRO") Guy First. There are Three Reasons:

  • Money: Your CRO Guy makes sure you don't throw good money at a bad design,
  • Money: Your CRO Guy makes sure you don't waste money creating unnecessary content,
  • Money: Your CRO Guy makes sure that your first iteration, and each subsequent one, increases the rate at which your site visitors become your customers, and
  • Time: Your CRO Guy keeps you from wasting time on stuff that doesn't advance your business; so that's really about money as well.

So Who is this CRO Guy?

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