Writing "About" Yourself

Writing "About" Yourself

Most “About” pages are just plain boring. They don't grab You. They don't talk to You.  They look like course catalog descriptions. Most follow this formula: Credentials, Time in Field (yawn), Awards, Key Achievements. Snore. You want to relate right away. Maybe try something like this instead:

I never thought a divorce lawyer
could bring me this kind of peace in my life.

David is all about giving people a new lease on life. There's nothing he finds so satisfying as helping people like You untangle themselves from the years of pain and anguish a bad marriage can bring.

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Your Foundation: The Three Pillars of any on-line Strategy

Your Foundation: The Three Pillars of any on-line Strategy

unsplash-logoJulien Rocheblave

Maybe someone told you that you need a newsletter, or videos, or a blog or other things sounding even more exotic.

The truth is none of those will work without a solid foundation.

We'll start with the basics. Without these three in place, there simply is no on-line strategy.

These are like a heartbeat check. If you're not alive, there's no reason to start surgery.

  1. Your Web Site
  2. Your Social Presence
  3. Your Reviews

Your Web Site

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Site Upgrade: Criminal Law

Site Upgrade: Criminal Law

unsplash-logoChris Barbalis

I had an engaging conversation with Mr. Lindy Urso on a cold and rainy March morning about a month ago. I liked him from the moment I met him, and wouldn't hesitate turning to him if I had a criminal matter, or someone needed a referral.

I asked him about his on-line strategy. The gist of the conversation was that most people who come to a criminal attorney's website are there because they need a criminal attorney now. They're either going to call now, or they'll never show up.

This made sense to me. I said to myself, "David, it's a good thing you're marketing family law." I didn't think about it again until I was sitting in front of my computer this morning, as was Mr. Urso's card.

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Doing More for the Family Practice

Doing More for the Family Practice

unsplash-logoCarl Heyerdahl

I look at Cohen and Wolf today because this firm appears in searches for both Family and Estate practice in Connecticut. Having these two practice areas under the same roof provide significant marketing opportunities.

This a full service firm. The number of attorneys that are listed as practicing in these areas suggest some significant attention is given to these segments.

The Web Site

It sucks, but if you knew me, you knew I'd say that. To be fair, most legal websites do. They follow a very safe formula, and put their visitors to sleep. Here's an example:

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Money, Money, Money and Time

Money, Money, Money and Time

You are building a website to boost your legal practice. You want to talk with the Conversion Rate Optimization ("CRO") Guy First. There are Three Reasons:

  • Money: Your CRO Guy makes sure you don't throw good money at a bad design,
  • Money: Your CRO Guy makes sure you don't waste money creating unnecessary content,
  • Money: Your CRO Guy makes sure that your first iteration, and each subsequent one, increases the rate at which your site visitors become your customers, and
  • Time: Your CRO Guy keeps you from wasting time on stuff that doesn't advance your business; so that's really about money as well.

So Who is this CRO Guy?

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